A lot of businesses ask us why they should consider using videos as a part of their online campaign. After all, it’s one more thing to spend time on when you could be out there attracting more customers. Ironically, it’s for this very reason that a business should consider it – a video can attract new customers.
How?
Say, for example, that you have a short video giving your customers tips on making their own floral arrangements. Simply by posting this video on YouTube (which is regularly indexed by Google), and filling in the appropriate keywords, you can increase the chances of it to popping up at the top of a search results page. From there, the user who was searching for a florist, can follow a link trail back to your website.
Posting a link to the video on your other social media profiles is another good way of generating conversation about your business. A catchy video can spread like wildfire as friends, and friends-of-friends, decide to post a link to the video on their pages. But it doesn’t end there, embedding the video on your blog, or positioning it on the landing page of your website, can increase the chances that a customer will stick around longer to see what you’re about.
- CC Image “Times Square” courtesy of Aex Luetjen on Flickr
So What Kinds of Videos Could You Make?
- How-to use your product (or, for a fun twist, how not to use it).
- How-to make an informed decision about buying this type of product or service.
- Introduction to your business – who you are, what you’re about, etc.
- Behind-the-scenes look at your business (a great way to connect with your customer’s personal side).
- Interviews, establishing yourself as a thought leader.
And the opportunities are endless. For best practices on making and optimizing your videos, click here.
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