Bored with the same old Twitter strategy? Are you looking for creative ways to generate business interest on Twitter? Here are a few ideas for using Twitter in a new way.
Twitter Chat
There’s an interesting trend going on that few are talking about – Twitter Chats. The idea is that a group of people will gather together online at a specified time, and then tweet questions and comments around a central topic, theme, or question. In order to group the conversation in a centralized place, participants use a hashtag (#) in front of a previously agreed-upon keyword.
This is a great way to answer some of your customer’s most burning questions (or at least try to), and get to know them a little bit better. This can be pretty interesting if you work in an industry whose online presence is notoriously low (take plumbing for example). Encouraging customers to log on and ask their favorite plumber a question can give you more than just a boost to online interest.
Follow A List
Enhance your networking visibility by electing to follow lists of industry people/companies you admire. Many lists still do not have many followers, and choosing this option can make you stand out, and generate quality business relationships.
Set Up an Opinion Poll
Everyone’s got an opinion on something, and people love to be asked questions about what they think. Pick a relevant, or quirky, topic and poll your fellow tweeps on their opinions.
Ask for Their Vote
Another idea similar to an opinion poll is voting. Ask your tweeps for their vote on any given subject business-related, or otherwise. Have them vote on a favorite product or service of yours, elements to be included in your next video (which color of shirt you’ll wear, the location, who you should interview, etc), or even what your next promotion should be.
What would you do to spice up your Twitter strategy? Leave us a comment!
November 25, 2011 at 8:52 am
I particularly like the idea of ‘Twitter Chat’ as this will give customers the idea that they can get real information at their fingertips, merely by logging into twitter and simultaneously peak interest in your business or industry. This results in a win-win situation for customers and business owners alike.
Following a list is also good, especially for like-minded business owners to brainstorm and share information and inspiration.
I am involved in a few survey taking sites online and have recently been astounded at how popular taking polls have become online. People seem to gravitate towards the simplicity and time-saving aspects of participating in a poll as opposed to taking lengthy surveys or answering questionnaires. I can therefore see that this will be a popular and effective choice as people always want to be heard.
November 25, 2011 at 9:42 am
@Carmen – Twitter chat is a good one – but whether Twitter will go down that road or not is a mystery. We can hope!