Every now and then it’s good to remind yourself just how fast social media is progressing. It’s become such an important part of marketing, that it has become a fundamental step in any businesses success – on or offline. That’s why today we’re bringing you our top 10 social media statistics. Hot off the press and ready to inspire you to greater heights.
Courtesy of freshthinking.ie
#1: According to Ning via TheNextWeb – It only takes 20 people to bring an online community to a significant level of activity and connectivity.
This stat is still astounding. Considering that most marketers are constantly looking to add numbers to their social sites, is this really all it takes? Yes! Just 20 people chatting and interacting on your social sites, will be enough to help the more passive members of your site to engage with you. Makes you think.
#2: Everyday on Facebook, over 20 million apps are installed. If you’ve been wondering how much your business would benefit from one – here’s your answer.
#3: The average Facebook user spends 15 hours a month on Facebook. That’s 900 minutes, or almost 2 full working days!
#4: Twitter publishes 190 million tweets a day. This is where the conversation is! Perhaps investing more time in Twitter is a good future investment.
#5: There are 181 million blogs on the internet. 34% of these bloggers post opinion pieces about businesses and products. If you’re looking to make a good impression, the right thing to do would be to launch a blog outreach campaign.
#6: 80% of all people that use Twitter, do it from their mobile phone. The mobile industry is growing, and businesses need to get in on that technology now.
#7: HubSpot recently reported that small businesses intend to spend up to 19% of their marketing budgets on social media. This is in contrast to big business, which has only set aside 9% on social media spending. Looks like small businesses are leading the way once again.
#8: Every minute, 3000 new images are uploaded on Flickr. Are you using Flickr as a marketing tool? It could be a highly rewarding untapped traffic source.
#9: There are more than 25 million users on Google+ right now. Unfortunately, activity on the site is steadily declining. We’ll have to wait and see for this one.
#10: According to the NYTimes, users are more likely to buy your products, if you answer their questions on Twitter. Is this the future of your customer service department? Trends say it could be.
Once glance at these stats and it reaffirms our belief in what we’re doing. Are you doing enough on social media to benefit your business in the near future? According to these stats, investment in social media is a sure-thing! Budgets and users continue to expand, with mobile technology emerging as the new way to connect with your customers.
What do you think? Leave your comment below!
October 13, 2011 at 3:23 pm
I just read another post on Google+ being a dud. I think I’ll leave it alone as far as effort is concerned for now and wait and see. Your thoughts?
Thanks
Mark
October 14, 2011 at 9:13 am
@Mark – It does seem to be losing ground, but I think this is because Facebook sprang into action – and almost overnight became much better than whatever Google’s temporary innovations might have been. If they drop below 10 million active users, then we’ll see some blog posts whipping around the net! Til, then, unless you have friends there, stick to FB.
April 14, 2012 at 5:10 pm
Interested to see how Google+ will fare with their new revamping. It looks better, but won’t be a Facebook killer.
April 17, 2012 at 9:55 am
@John, and now with Pinterest on the rise, I don’t see Google+ growing in popularity for much longer. *Sigh, at least Facebook can’t be dethroned. – John
April 24, 2012 at 9:42 am
It’s interesting that the small companies are investing a higher % that the big ones in social media. Is this the future of advertising?
April 25, 2012 at 10:19 am
@Imovel – absolutely, social, especially mobile social, is the future. – John
June 6, 2012 at 8:43 am
@Imovel – I agree, Just stared a simple blog about my thoughts. But have to resort to social media marketing just to keep my head above water.
What happened to the promise of a free and equal Internet? Pity the tyranny of Social media.
June 6, 2012 at 11:02 am
@Sun – resort to social marketing? Social media has given you a way to spread the word about your blog. A few years ago, no-one would have ever seen it. In my books, that’s not tyranny, that’s progress – don’t you think? – John