Yesterday we published a post on how not to sound like a Twitter bot. Twitter users are very wary of automated tweets, because most of them are just pointless marketing garble.
But let’s take a look at the pros and cons of using Twitter automation programs like SocialOomph, Hootsuite, TweetDeck and TweetAdder. Then you decide whether these tools are right for your business.
The Pros of Twitter Automation
#1: It Keeps Your Twitter Page Fresh
To stay relevant and gain more followers you have to spend a lot of time on Twitter. Or you could schedule great tweets and let an automation program tweet for you! The best part of automation is that it keeps your profile fresh.
#2: A 24/7 Community Builder
In order to market to your community, you need to have one worth marketing too. An automation program will fire off keyworded tweets that will attract interested Twitter users, and will help you expand your following while you sleep.
#3: Let’s You Prioritize Your Time
With Twitter automation, you’ll be able to check in on your Twitter account once a day to keep it healthy, and respond to your community. Without the automation system you’ll get less attention, and no-one can spend all day on Twitter.
#4: It Helps Feed Traffic to Other Pages
It’s a nice idea to spend 3 hours a day publishing links to your blog, to Facebook, your articles, or website. But it’s a massive time waster. Instead schedule in these linked tweets and let your automation program handle it. More traffic for you.
The Cons of Twitter Automation
#1: It Promotes Bad Practices
Twitter automation is abused. Repeatedly. By people that don’t know how to use Twitter properly, or don’t care about spamming other feeds. It’s a dark temptation to use your auto program for evil – but don’t do it! You’ll be kicked off Twitter, and worse, labelled as a nasty spammer.
#2: Not All Automation is Good Automation
There are a few questionable auto programs out there that are, in themselves, just bad for business. Marketing auto direct messages for example, and auto programs that unfollow people that don’t follow you. Steer clear of these. They add no value to your feed.
#3: Too Much of a Good Thing, is Bad
While all of your tweets might be educational, interesting or chock-full of useful information – people don’t want to hear from you every 5 minutes. Don’t confuse automatic with ‘all-the-time’ it doesn’t work that way. Too many tweets won’t gain you more followers.
#4: Out of Sight is Out of Mind
Just because your auto program is running your Twitter page for you, doesn’t mean your involvement is done. Don’t forget to check in as often as you can – ideally, once a day. The cardinal sin on Twitter is not interacting with your community. Your scheduled tweets can’t do that – YOU have to do that!
There are a lot of pros and cons when using Twitter automation, but it’s a widely accepted part of running your page well. Make sure that you never slip into the cons stream, and you’ll get better results with your chosen auto program.
Do you automate your tweets? What challenges have you faced when doing this? Contribute to the conversation below!