Social marketing on its own works well, but combine it with two other forms of online marketing, and you’re looking at a powerhouse campaign. In 2012, you want to increase your sales potential, build stronger, more reliable buying communities, and prove to everyone online that your business, means business. But how?
Combination Marketing and Social Power
Combination marketing is a strategic term for combining social marketing with other forms of online marketing. It’s also been called inbound marketing, content marketing – and several others names, depending on the site or book you’re reading. They’re all the same thing really, and when used properly can catapult your business into a whole different social league. That’s what you want this year!
Progressing To The Three Point Plan
Combination marketing has three prongs, or divisions – social marketing, content marketing and SEO. If you’ve been wondering why your campaigns haven’t been as successful as you’d hoped, perhaps the answer lies in strengthening one of these core areas in your strategy. Whether you’ve realized it or not, you’ve been doing all these things anyway. Now, it’s time to acknowledge and strategize.
Focus on Social Marketing
Social marketing in its simplest form, means selling on social sites. Think about that for a moment. Do you actually sell directly from your social sites yet? Do you have enough sales material that helps you get clicks to your business website? What do your conversion ratios look like for each site? It’s time to get a tighter grip on this part of your combination strategy.
Enter SEO and Content Marketing
SEO exists purely for traffic purposes. If no-one can find your content, no-one will see it, or buy from you. How much time and effort have you really put into sourcing your keywords, or coming up with a great keyword integration strategy? Many marketers falter here. They believe that any keywords properly placed in content, will help SEO. This is a false assumption.
In 2012, learn how to better streamline your keyword efforts. Source new and exciting places to discover interesting keyword combos, and set small goals to track and analyze their progress in your campaign. This year, you want to maintain an excellent SEO strategy, because it’s fundamental to your social success online.
Content marketing on the other hand, is a bit more complex. Learning how to market your content, doesn’t mean creating an article and publishing it. It involves the art of driving specific traffic streams to your already published content, in order to get a favorable sales result. How are you promoting your content online?
When you post a video, do you hastily share it on your social pages and then leave it to do its own thing? Every valuable piece of content needs a supporting sales campaign. Publish a video first, then promote it with articles, blogs, free stuff, competitions, forum and blog comments, updates, shares and social bookmarking. The first rule of content marketing is support, support, support!
Use social marketing, SEO and content marketing to create a powerhouse online marketing campaign this year. Be smart about your efforts, and you will take your business to a whole new level on the internet!
Do you use combination marketing in your social sales efforts? Which of the three is the most important and why? Tell us below!